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About Us

Our Leadership Team

Barbara Haynes
Barbara Haynes

CEO & President

I consider myself both lucky and privileged to be the founding CEO of DAS Canada. Building a new insurance company enables us to put together a great team of people who want to be part of something different and exciting. While hard to believe in a country like Canada, being able to pursue or defend your legal rights is not that easy or affordable. Legal expense insurance creates greater access to justice, and we are proud to be leading that market here. For me, after a long and fulfilling career running sales, broking and underwriting operations in the insurance industry, DAS is the most fun yet and never boring.

Seval Alkin
Seval Alkin

Chief Financial Officer

I bring over 20 years of experience in financial management positions in the service sector, working in such areas as corporate development, claims, information technology and distribution. My background includes holding several high profile positions at both Zurich Canada and ING Canada, and leading a Trust Accounting Group at a Toronto investment bank, before joining DAS Canada as the Vice President of Finance in 2009. I completed my Bachelor of Business Management at Ryerson in 1985 and obtained my Certified Management Accountant designation in 1992.

David Smagata
David Smagata

Vice President & Chief Legal Officer

What excites me the most about working for DAS Canada is that I get to use a large part of my experience and knowledge to help fulfil DAS’ Vision – to provide access to justice. With over 15 years’ experience in civil litigation, as both counsel for plaintiffs and defendants, and a legal office manager, I understand the needs and concerns individuals have when faced with a legal issue. My job is to ensure that you have those needs and concerns addressed; whether it be by receiving exemplary legal advice, having an unparalleled claims experience, or having the lawyer with the requisite skills and experience act on your behalf.

Katherine Ferrante
Katherine Ferrante

Regional Sales Manager, Eastern Canada

Working for DAS is, in short, a most rewarding experience. It allows me to use a culmination of 25+ years of insurance industry experience to share, promote, and educate on a new and revolutionary insurance product that is Legal Expense Insurance. I believe my experience as a Broker has helped open countless doors with our business partners to impart the incredible value and substance behind our products. In Europe, DAS is a household name and that's our goal to accomplish in Canada.

Jeff Kless
Jeff Kless

Vice President, Marketing & Strategic Operations

DAS Canada is a great place to work for marketing professionals. It presents a rare opportunity in the Canadian financial services industry to be creative and build a brand new insurance market from the ground up. More importantly, it also gives me the personal satisfaction of increasing access to justice for average Canadians and small business owners. My job is to build awareness of legal expense insurance and firmly establish the DAS brand as the market leader in Canada. I bring passion to my job and leverage over 18 years of marketing experience in developing strategies and managing dynamic marketing teams.

Alex Manning
Alex Manning

Manager, Corporate Partnerships

Working for DAS Canada provides me a unique opportunity. Educating the Canadian insurance market and promoting the many benefits of legal expense insurance in Canada is a challenging, but hugely rewarding experience. Having been a part of the growth DAS in Europe and the UK over the last twenty five years, I have a unique perspective on this great opportunity. I am excited to bring my experience and passion to the team here at DAS Canada for the benefit of our partners and my colleagues. My role is to ensure the insurance carrier marketplace is fully aware of our offering and when they do choose to partner with DAS, they have an outstanding experience. It’s a role that I enjoy immensely.

Ilona Scott
Ilona Scott

Regional Sales Manager, Western Canada

Working for DAS Canada has been an exciting “rainmaking” opportunity for me. Having spent my career in legal practise and legal expense insurance industry, I am fully aware of what it takes to successfully establish, grow and lead a legal expense insurance business. My responsibility is to strategically grow and manage business development and sales operations in Western Canada together with the support of my team. My focus is to ensure we find the right business partners that share our vision and are committed to provide excellent service and the best insurance coverage for their clients.

DAS Whitepaper
Access to Justice or Exposure to Debt?

- An IPSOS study

DAS Research
Small Business Owners and the Canadian Legal System

- An IPSOS study