News & Media

Net Promoter Score: What is it and why does it matter?

May 30, 2017 customer, journey, key, measure, Net, Promoter, Score
Acronyms are an alphabet soup that, at times, leave us scratching our heads trying to remember what they stand for. One such acronym you might have heard being repeatedly used by insurance carriers is “NPS,” which stands for Net Promoter Score. Why is this acronym an important one to remember? An insurer’s NPS is a key measure to understanding customer satisfaction.  ... Read More
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